Pathward's Divisional President of Banking as a Service Will Sowell penned an article published by The Financial Revolutionist. In the article, Sowell highlights data gathered from Pathward’s own research on embedded finance — the integration of financial services into non-financial offerings.
With expectations of rapid growth in embedded finance applications over the next several years, Pathward surveyed executives to gain insights and learn what is driving growth, challenges companies face as they implement embedded finance offerings and the benefits that come with adding embedded finance applications.
"For executives who have implemented embedded finance, a shocking 96% admit they underestimated the complexity of the process. Addressing knowledge and readiness gaps will take time and preparation on the part of executives,” Sowell shares.
In his article, Sowell details what Pathward’s research revealed and how businesses can prepare as they set out to implement embedded finance solutions and position themselves for growth ahead.
To find out what executives can do to prepare as they set out to add embedded finance capabilities, read Sowell's full article at TheFR.com.
Discover more from Pathward’s research and recent webinar on embedded finance.
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